Privacy Policy


This page explains how The Guide Dogs for the Blind Association (registered charity no. 209617) (“Guide Dogs”) and its subsidiary companies including The Guide Dogs for the Blind Association (Trading Company) Limited (registered company no. 1596945) (“Trading Company”) which are wholly owned subsidiaries of Guide Dogs uses any information you give to us on the website, and the ways in which we protect your privacy.  We are registered as a data controller with the Information Commissioner for the United Kingdom. The Data Controller is our Association Secretary. “Guide Dogs” or “we” or “us” within the context of this Policy means Guide Dogs and its subsidiaries.


The Data Protection Act
Under the Data Protection Act 1998, we have a legal duty to protect any information we collect from you. We use appropriate technologies to safeguard your data, and keep strict security standards to prevent any unauthorised access to it.

Information use and unsubscribing

We will use your personal information to process your order and to communicate with you about fundraising. Using email helps us to reduce our costs. You can unsubscribe at any time by emailing

If you would prefer not to receive this information by mail or telephone please let us know your mailing preferences by calling 0800 953 0113 or by writing to Supporter Care, Hillfields, Burghfield Common, Reading, Berkshire, RG7 3YG.

We may sometimes contact you with offers from companies that benefit Guide Dogs and may be of interest to you. We will not sell or exchange your details with other organisations other than where we have a duty to share your information with third parties, regulatory or law enforcement agencies if we believe in good faith that we are required by law to disclose it in connection with the crime, the collection of taxes or duties, in order to comply with any applicable law or order of a court of competent jurisdiction, or in connection with legal proceedings.

By submitting your details to us, you are agreeing to allow us to share your details with the Trading Company (Guide Dogs Shop) and other organisations that may fulfil your order or query and to receive such information, including via email and to communicate with you about fundraising.


What information do we collect?

Information Requests

We use contact information from web forms and emails to send you information or materials that you have requested. Your contact information is also used to contact you when necessary, for example, to fulfil a query.

Orders and Donations

From time to time, our site may use an order or donation form for you to request information, products, services and make donations. We collect your contact information (like email address), demographic information (like age, profession), and financial information (like account or credit card numbers).  Contact information and financial information from the order and donation forms are used to fulfil orders. Your contact information is also used to get in touch with you when necessary, for example to be able to fulfil an order.  Financial information that is collected is kept secure using encryption.


We may analyse the personal information we collect to create a profile of your interests and preferences so that we can contact you in the most appropriate way and with the most relevant information. From time to time we carry out an analysis of our supporters and the donations they have made. Some of the results from this analysis provide us with an indication of the likely donations that we may receive in the future which allows us to plan accordingly. We may also enhance the data we hold on you by receiving information about you from public sources or third parties.
We will  carry out research on the demographics, interests and behaviour of our users and supporters to help us gain a better understanding of them and to enable us to improve our service to them.  We will also use this information to attract new supporters via other third party digital platforms using display advertisements. This research may be carried out internally by our employees or by third party digital suppliers.

Cookies and IP addresses

We measure visits to our websites in order improve their usability. The data we measure may contain personal information (an IP address and/or cookies). We do not link your IP addresses to individuals. Your IP addresses are used for internal research and promotion purposes and are not provided to third parties. Cookies issued by us only contain a unique number and therefore contain no personal data. We do not link cookies to individuals other than to recognize repeat visits.

(IP address definition - An IP address is a series of numbers that identify computers on the internet. IP addresses can theoretically be linked to an individual. Such linking requires additional information (particularly from the internet provider who issued the IP address or from the visitor themselves). For that reason IP addresses are considered personal data. )

(Cookie definition - A cookie is a small file that is stored on the computer of a visitor when they visit a website. If they visit the website again, the cookie shows that it is a repeat visit. Because the visitor is recognized though the cookie, cookies are considered personal data. In addition, cookies may contain personal data themselves.)

Cookies on Guide Dogs websites.

We employ a number of cookies across our websites in order to enhance the user experience, and ensure that we are able to provide the relevant content that our visitors expect.

To do this we use a combination of session, persistent and third party cookies.

Information about the cookies we employ:

Session cookies

allow our users to link their actions during browser sessions, they expire after a session and are not stored long term. We use this type of cookie to maintain a user session on the websites, we also use session cookies to collect data on how visitors use our website, for example: what typ of browser they are using, what pages are popular.

Persistent cookies

are stores on a user's device in between browser sessions which allows the preferences or actions of the user across a site to be remembered. We use persistent cookies to make our website more accessible to users. These cookies help us to provide the user with the text size and colour options they require.

Third party cookies

are set by a domain other than the one visited by the user. We use these cookies for our work with third party organisations, to allow us to understand the journey that our visitors take to get to our website.

Marketing (targeting or advertising) cookies.

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use 3rd party companies such as Google's DoubleClick to provide you with more personalised adverts when visitiing other websites.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser "help" section will normally provide details on how to manage the cookie settings.

To opt out of Google's DoubleClick use of cookies please visit or for any other marketing cookies -

List of Guide Dogs Shop Cookies


Cookie Type More Info
Visitor ID Session This cookie is essential to maintain your session throughout your visit to this site
_utma _utmb _utmz Session These cookies are used to collect information about how visitors use our site. We use information to compile reports and help us improve our site. the cookies collect information in an anonymous form (Google Analytics).
_atuvc (3rd party) 3rd party Cookies set by a plugin used on our website.

How do I manage my cookie settings?

If you want to dissable cookies you need to change your website browser settings to reject cookies. How you do this will depend on which browser you are using. Below you will find further detail on how to dissable cookies for the most popular browsers.

For Microsoft Internet Explorer:

1. Choose the menu option "Tools" then "Internet Options"

2. Click on "Privacy" tab

3. Select the appropriate setting

For Mozilla Firefox:

The following link shows you how to set your cookies options in Mozilla:

For Opera 6.0 and higher:

1. Choose the menu option "Files" then "Preferences"

2. Click on "Privacy"

The following link gives more information:

More information:

You may also find the following link helpful:

What will happen if I disable cookies?

If you disable cookies you will not be able to use all the interactive features of our website.

If you have any further questions about cookies then please contact stating Guide Dogs Shop in the subject heading.

What happens when you link to another site?

Our website contains links to other websites. This privacy policy applies only to our site, so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information.
We do not pass on any personal information about you to any other site when you link to another site.

Access to your information

The information we hold will be accurate and up to date. You can check the information that we hold about you by e-mailing us on or writing to the Association Secretary, Guide Dogs, Hillfields, Burghfield Common, Reading, Berkshire, RG7 3YG.

Users 17 and under

If you are aged 17 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to the Guide Dogs website.

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.


The Guide Dogs for the Blind Association (registered charity no. 209617) (“Guide Dogs”) operates a number of websites for it and its subsidiary companies.  “Guide Dogs” or “we” or “us” within the context of these terms and conditions means Guide Dogs and its subsidiaries and “web site” or “site” means any or all of the web sites operated by Guide Dogs.


While we try to use all monies paid towards the purpose of the Virtual Gift, we reserve the right to use it wherever the need is greatest.

Please read these terms carefully before using this web site.

1.   Using this web site
Using this web site indicates that you accept these terms and conditions which take effect on the date of use of the website. If you do not accept these terms and conditions ("terms"), do not use this web site ("site").

2.   Use of site and copyright restrictions
We authorises you to view and download the materials at this site only for your personal, non-commercial use, provided that you retain all copyright and other proprietary notices contained in the original materials on any copies of the materials. You may not modify the materials at this site in any way or reproduce or publicly display, perform, or distribute or otherwise use them for any public or commercial purpose. For purposes of these terms, any use of these materials on any other web site or networked computer environment for any purpose is prohibited. The materials at this site are copyrighted and any unauthorised use of any materials at this site may violate copyright, trademark, and other laws. If you breach any of these terms, your authorisation to use this site automatically terminates and you must immediately destroy any downloaded or printed materials.

3.   Links to other web sites
Links to third party web sites on this site are provided solely as a convenience to you. If you use these links, you will leave this site. We have not reviewed any of these third party sites and do not control and are not responsible for any of these sites or their content. Thus, we do not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to this site, you do this entirely at your own risk.

4.   Disclaimer
The materials provided at this site are provided "as is" without any warranties of any kind including warranties of merchantability, fitness for a particular purpose, or non-infringement of intellectual property. We further do not warrant the accuracy and completeness of the materials at this site. We may make changes to the materials at this site, or to the information, products and prices described in them, at any time without notice. The materials at this site may be out of date, and we make no commitment to update the materials at this site.

5.   Limitation of liability
In no event will we, our suppliers, or other third parties mentioned at this site be liable for any damages whatsoever (including, without limitation, those resulting from lost profits, lost data or business interruption) arising out of the use, inability to use, or the results of use of this site, any web sites linked to this site, or the materials or information contained at any or all such sites, whether based on warranty, contract, tort or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from this site results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof. Applicable law may not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you.

6.   Applicable laws
This site is administered by us from our registered office in England. We make no representation that materials at this site are appropriate or available for use outside the United Kingdom, and access to them from territories where their contents are illegal is prohibited. You may not use or export or re-export the materials at this site or any copy or adaptation in violation of any applicable laws or regulations including without limitation UK export laws and regulations. If you choose to access this site from outside the UK, you do so on your own initiative and are responsible for compliance with applicable local laws. These terms will be governed by and construed in accordance with English law, without giving effect to any principles of conflicts of laws.

7.   Intellectual Property
The names, images and logos identifying and owned by us or third parties and their products and services are subject to copyright, design rights and trade marks of ours and/or third parties. Nothing contained in these terms shall be construed as conferring by implication, estoppel or otherwise any licence or right to use any trademark, patent, design right or copyright of ours, or any other third party.

8.   Contributions to our site
Where you are able to submit any contribution to our website you agree, by submitting your contribution, to grant us a perpetual, royalty-free, non-exclusive, sub-licenseable right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, play, and exercise all copyright and publicity rights with respect to your contribution worldwide and/or to incorporate your contribution in other works in any media now known or later developed for the full term of any rights that may exist in your contribution. If you do not want to grant us the rights set out above, please do not submit your contribution to us. By submitting your contribution to us you warrant that your contribution is your own original work and that you have the right to make it available to us for any or all of the purposes specified above. Furthermore, you warrant your contribution is not defamatory, does not infringe any law, you indemnify us against all legal fees, damages and other expenses that may be incurred by us as a result of your breach of the above warranty and waive any moral rights in your contribution for the purposes of its submission to and publication on our website and the purposes specified above.

9.   Changes to the terms
We may revise these terms at any time by updating this posting. You should visit this page from time to time to review the then-current terms because they are binding on you. Certain provisions of these terms may be superseded by expressly designated legal notices or terms located on particular pages at this site.


Anyone linking to our site must comply with the guidelines for linking to our site and all applicable laws.

Your log in details are exclusive to you, are non-transferable, and must be treated as strictly confidential at all times. In the event that you have any concerns regarding your log in details, or become aware of any misuse, then you should complete the contact form or email stating Guide Dogs Shop in the subject heading.

If you have placed an order on the site and there are any problems with the order, you'll be contacted by one of our Customer Services Advisors.

Supplies of goods are subject to availability.  If occasionally an item is not available, a carefully selected alternative may be sent.  This does not affect your statutory rights.  All sizes and weights are approximate.

Some products are temporarily out of stock but can still be ordered; we'll send them to you when they come in (you won't be charged any extra postage) and no monies are taken until the products are despatched.

We will take all reasonable care, in so far as it is in our power to do so, to keep your details including details of your payment secure but, in the absence of negligence on our part, we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the site.

By making an offer to buy a product or to make a donation, you specifically authorise us to transmit information (including any updated information) or to obtain information about you from third parties from time to time, including but not limited to, your debit or credit card number or credit reports, to authenticate your identity, to validate your credit card, to obtain an initial credit card authorisation and to authorise individual purchase transactions.

The website payment screen uses SSL (Secure Sockets Layer) 128 bit encryption and is the standard security technology for creating an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.